Dewey Square Group created and managed all aspects of a broad-based coalition to secure Federal funding for K-12 computer science education. We oversaw and executed numerous public relations and outreach tactics aimed at Congressional and Administration targets with the goal of securing Congressional approval for funding of the program.
We started by creating and branding the coalition with a website, collateral, and messaging, while developing and preparing to execute a campaign plan. From there, we recruited 115 leading partner organizations from the technology and education sectors, and secured and sent a letter to Congress signed by 27 governors and CEOs, including leaders of some of the largest global technology companies.
Our earned media efforts generated dozens of positive news articles that mentioned the Coalition and our aim to secure federal funds. We earned coverage in general market and trade press outlets such as The Washington Post, New York Times, Politico, TechCrunch, Business Insider, and more. We wrote, secured signatories and placed more than a dozen op-eds in national and local market newspapers.
This groundwork allowed the Coalition to partner on STEM-related activities with the Office of Science and Technology (OSTP) in the Obama Administration, followed by continued cooperation with the Trump Administration and the Biden Administration. We also established productive relationships with two of the top Senate and Congressional targets, securing their attendance at computer science events in their home district or state.
These efforts helped the Coalition achieve success — Congress approved funding for the program.